Amazon-owned Blink today unveiled two new video doorbells that bring 2K resolution and artificial intelligence alerts to its product line, directly challenging Ring's market leadership.
The new devices, the Blink Video Doorbell Pro and Blink Video Doorbell Elite, offer 50% more pixels than standard 1080p doorbells, with AI capable of distinguishing between people, packages, pets, and vehicles.
“This leap in resolution and smart detection marks a significant upgrade for budget-conscious consumers who want premium features without a Ring subscription,” said Rachel Chen, a home security analyst at TechNav Research.
Both models include built-in two-way audio, night vision, and support for Amazon Alexa and Google Assistant. The Elite version adds a wider 180-degree field of view and a rechargeable battery pack.
Blink is positioning these doorbells as a direct alternative to Ring’s popular Video Doorbell Pro 2, which also offers 2K video but requires a Ring Protect subscription for AI alerts.
Background
Blink, acquired by Amazon in 2017, has historically focused on affordable, battery-powered security cameras. Its previous doorbell model was limited to 1080p resolution and basic motion detection.
The new 2K sensors and on-device AI processing are a response to increasing consumer demand for sharper video and smarter notifications that reduce false alerts.
Ring, also owned by Amazon, has dominated the video doorbell market since its acquisition in 2018, but its premium features often require monthly fees.
Blink’s new doorbells offer free basic AI alerts without a subscription, though cloud storage for recorded clips still requires a Blink Subscription Plan starting at $3 per month per device.
What This Means
This launch intensifies Amazon’s internal competition between its two smart home brands. Consumers now have more choices for high-resolution doorbells at lower entry prices.
Industry experts predict Blink’s aggressive pricing will force Ring to reconsider its subscription model or accelerate development of free AI features.
“Amazon is essentially fighting against itself, but that’s good for consumers,” said Mark Torres, director of smart home research at SmartTech Insights. “It drives innovation and keeps prices in check.”
The new doorbells are available for preorder today starting at $49.99 for the base model and $69.99 for the Elite, both significantly undercutting Ring’s comparable offerings.
Shipping begins next month. For users seeking a balance of quality and affordability, this is the clearest signal yet that 2K resolution is becoming the new baseline in video doorbells.